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Your logo is the beating heart of your brand – give your brand the attention it deserves.

Your logo appears on everything associated with your business – showcasing your services, your products, your history, your business cards and leaflets. For a small business, branding is your opportunity to make a good first impression, starting with your logo. Larger companies have bigger marketing budgets, smaller companies do not always have this luxury so each impression is important, beginning with your logo.

If you currently have a logo, it may not be fulfilling your brand reputation in many ways. Your logo may deliver a negative brand promise; associating no inspiration for consumers:

why is white space important
  1. Your logo is outdated: Check out trends that are in for 2019. Does your logo meet these trends?
  2. Your logo font is too hard to read: Many logos are mainly letters – the right typeface is crucial for a trendy logo.
  3. Your logo colours are not effective: Specific colours trigger specific emotions.
  4. Your logo is too complicated: less is more. Sometimes the more that is going on, the harder it is for users to process what you are about.
  5. Your logo looks like another logo: you don’t want to be mistaken for another brand and be thought of as a lookalike.

Changing your logo does not always mean undergoing an entire rebrand, sometimes all it takes are a few tweaks to get the perfect logo for you. If your logo has not been updated for some time, it is not a bad idea to get a logo review and see how we can assist you in getting the perfect branding in place.

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Latest News

Read the latest from the agency that’s making noise across the West Midlands.

04 October 2019
5 signs that your business needs a new logo

The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

01 October 2019
Why do I need a personal bio?

The homepage of your website is the face of your business, the cover of your book – the first thing your visitors will see online about your business. We know it is not pleasant thing to do to judge a book by its cover, but in business image is everything – looking professional, unique, modern and intriguing is half the battle won in winning new business.

08 July 2019
How can I be more mobile friendly?

Being mobile friendly is not a choice, it a lifestyle method. It has to be done in order to keep above and beyond your competitors. The use of mobiles is not going to decrease anytime soon, with mobile usage being at an all-time high. Search engines such as Google understand this and allow the better mobile friendly websites to effectively show up higher in their search engines.

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