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What is a landing page?

A landing page helps a business to create an effective marketing strategy to promote their selected products or services. A landing page is pretty similar to a website design but it is solely focused on call to action – getting a visitor to contact the business or purchase an item. When designing websites we have multiple pages such as Home, About, Shop etc, however a landing page is just one page.

What does a landing page need to do?

A landing page needs to answer its visitors questions, the questions being:

  1. What are you selling?
  2. Why is your service/product any good?
  3. How much does it cost?
  4. Do you have any reviews?
  5. Do you have a portfolio?
  6. How do I contact you?

A landing page has so much information and the ability to convert to sales without you having to do anything. Creating a relevant, well designed landing page that provides value to a visitor and helps them with a challenge will get you more customers.

A landing page needs to get a visitor to act – by filling in a contact form or purchasing a product there and then.

Why do you need a landing page?

  1. To capture leads

When you create a landing page that showcases your information successfully you are able to get a lead capture.

  1. It is efficient advertising

Having an advert linking to your landing page on Facebook, Linkedin and more allow you to get visitors right where you want them

  1. It helps with your Search Engine Optimisation

Especially if you design a landing page that is relevant to your local area, e.g. Web design in Birmingham. If you want your website to rank higher when people search for locally this is one way to do it.

What items are crucial on a landing page?

  1. Determine what you want your call to action to be – e.g. fill out a form, sign up for a free trial, order a product, download a coupon.
  2. Target the right keywords for your industry and locally – e.g. web design company in Birmingham
  3. Grab visitors attention with a catchy headline or appealing picture
  4. Be simple and to the point – your headline should state what it is you are offering
  5. Give more information – in the case of ‘web design company in Birmingham’ the company can show their portfolio, their reviews and what other services they provide.

For more information on how to create landing pages for your business contact Make it Seen Media today on 01902 239010.

Landing page inspiration

For more information on how we can assist you with your social media following call us today on 01902 239010. We have helped businesses with Website Design and SEO in Wolverhampton, Website Design and SEO in Walsall, Website Design and SEO in Birmingham and Website Design and Seo in Telford.

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