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Never has it been easier to set up and launch a website than it is now, due to the evolution of design templates and website builders on the internet. When starting your website project, you will have that question in your mind – why should I have a custom-built website created when I can purchase a template and build my website with it for a fraction of the price?

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There is one simple answer – you will get what you pay for.

Never has it been easier to set up and launch a website than it is now, due to the evolution of design templates and website builders on the internet. When starting your website project, you will have that question in your mind – why should I have a custom-built website created when I can purchase a template and build my website with it for a fraction of the price? There is one simple answer – you will get what you pay for.

Your first objective is to work out your website goals, structure, purpose, timescale and what you have in your marketing budget to spend on your project. Once this is established it is time to see if you should have a custom-built website or a template website.

Here are some of the reasons why you would opt for a custom-built website:

  1. You get communication from a real person in terms of a web designer – your website will be designed exactly how you want it, with your approval and feedback given to the designer.
  2. Your branding will be a success online – your website designer will use your branding and ensure that all aspects of your marketing are consistent.
  3. Your vision will turn into a reality – if you have an idea stuck in your head, your web designer can turn that into a living breathing website, setting you apart from your customers.
  4. Maintaining professionalism – having a unique website that is professionally designed shows and will show through to your leads and clients; this is what your business needs in order to be successful.
  5. You want to avoid having a generic looking website – this speaks for itself.

Here are some of the reasons you may want to use a website builder/template:

  1. If you are an unfunded business or a brand-new business with minimum revenue, it may be affordable to set up a website using a free or cheap website builder. Once you have revenue coming in then it would be worthwhile to upgrade your website using a website builder.
  2. If you are not a business – if you are using the internet to blog and share your passion with others but not actually make money using a template is a good idea.

Which option is going to cost you more but bring a return in investment? Which option will help you to win more business? These should be your questions that you ask when considering a custom-built website or a template website.

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