Pay Per Click (PPC)

Drive quick, controllable traffic to your website.

PPC marketing is one of the quickest and most controllable ways to drive traffic to your website. The biggest difference between SEO and PPC is that SEO is an ongoing process and can take time to get off the ground, whilst PPC allows you to see results immediately. We carry out PPC campaigns for your website to help you boost visitors to your website and to boost sales.

So, let us explain to you what PPC is and how we use it to assist your business’ marketing strategy.

What is PPC?

PPC is an internet marketing technique used to direct traffic to websites from search engines (Google, Yahoo etc) or social media (Facebook, LinkedIn etc) websites.

When carrying out a PPC campaign you set your financial budget to what you wish to spend to get your website to the top of the search results. Your website will appear in the paid results sections when people are searching for your targeted keywords.

The biggest advantage of PPC is that if it is set up correctly, the fee you pay is insignificant, because the conversion is more valuable than what you pay to get the visit. If you pay £1.00 per click, but it results in one of your products being bought for £100.00 you have made a substantial profit. The beauty of PPC is you can start and pause the strategy within seconds.

It is very easy to set up a PPC campaign, however to get the above results it takes a sophisticated approach with the correct techniques being used.

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Our PPC Process

Our PPC campaign goes through 3 key steps:

Step 1 Research

Step 1.

Research

We need to understand your business, your goals, your products and services, your competitors and your website structure. We take the time to get to know USPs and what your keywords should be. This helps us create highly effective, targeted advertisements for your campaign. Our goal is to generate the greatest value from each click you receive.

Step 2 Build and Implementation

Step 2.

Build & Implementation

Now it's time to get creative. We design, build and optimise your creative ads that will go out to potential customers. In this stage it's important that the campaigns are built to get relevant traffic, higher relevancy equals people who are highly interested in your product/service clicking through to your website.

Step 3 Ongoing Optimisation

Step 3.

On-going Optimisation & Performance Analysis

We monitor your results and performance and update where necessary for a successful PPC campaign.

What does a PPC Campaign look like?

Using the above steps, we carry out your PPC campaign, which involves the following tasks being completed:

• Create and optimise your campaign across Google Adwords
• Create relevant and appealing advertisements to be directed to relevant high priority website pages.
• Set up all keywords for your campaigns
• Track bidding options and conversions correctly
• Ongoing review of advertisements
• Ensuring your landing pages are of high quality
• Use other ad built platforms such as Facebook, LinkedIn and Bing.

Ready to build your online presence?

To discuss your PPC requirements and get a campaign started
call us today on 01902 239 010 to get started.

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